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How to Live the Life of Your Dreams

I am an avid reader, always have been. I feel life long learning is the key to staying young. One book that had a profound effect on me was The 4 Hour Workweek by Timothy Ferris. He taught a radical concept of living the life of your dreams, however, as good as the concept was, I had never been witness to anyone who was enjoying the freedom he spoke about. With that said, I made it my intention back in 2008 to one day live like he did; happy and carefree.

I wish I could tell you that I snapped my fingers and voila!  It would take a radical change in my thought process to accept that I could create any life I wanted. I had to end negative patterns that no longer served me, I had to believe that I was worthy of such magnificence, and I had to learn to accept help and guidance from both the seen and unseen. In other words, I had to be in “receiving mode”.

I have certainly had my share of life’s challenges, ups and downs but since setting my intentions (planting my seeds) I have managed to create a thriving business, attract the most amazing husband, travel to wonderful places, and live in the house of my dreams. In other words, everything I put on my vision board so long ago, has come to fruition.  

One of the biggest challenges of my entire life was getting a hold of my health, and losing the extra 40+ lbs I had been carrying around for the last couple of decades. It was the last frontier! When I finally made up my mind to start a health journey last summer, the weight came off pretty effortlessly. Many of you followed my journey on Youtube and on our FB page. I ate nothing but raw juice for 60 days, and I never felt better in my entire life; energy and vitality flowed from every pore.

In short, I became reborn.

But it’s not about just the juice. I know this because I have been drinking juices on and off since 2010, and although there were short term success, nothing was ever sustainable. You may wonder why it stuck this time…what I did differently…so I am going to share the secret to how I now live the life of my dreams.

Juicing (or whatever sensible way you chose to be healthy) is only one part of the equation. Another part of the equation is loving yourself unconditionally as you are, right now because you cannot change a body you hate. You see your cells are always listening to you. Your words are programming them for either health or disease. This is true of weight and of aging in general. Those women I know who are always referring to themselves as “old”, “over-the-hill”, etc. generally tend to look old and tired.

Once I grasped that concept, I felt remorseful for speaking to myself so negatively for pretty much my entire life. After all, I wouldn’t speak to a little child like that. So, I began to sing my own praises (whether I believed it or not). Admittedly, it was very awkward at first, but in less than a year since adopting my new “love language”, it’s now a normal part of my routine. My mantra is “I am loved, cherished and adored. I am healthy, strong and beautiful”. I say that every morning before my feet hit the bed, and every night before I fall asleep and these days, I believe it!

Another thing that I consciously changed was the negative chatter around me, whether it be from friends, family or the media (and that includes social media and TV). I removed all of it from my life. I put a love bubble around me and have not let anyone or anything burst it.

I noticed last year that social media in particular was really effecting me. I am very perceptive to energy and vibration and it seemed the entire world was at war. I was being constantly bombarded by what people hated. I started to dread every time I opened Facebook. I gave everything the clip for my own sanity. Not to say I completely deleted every social media app, but I did remove them from my phone and took back my time.

This can be challenging as a business owner, not to be tied to your phone or social media 24/7, but I believe in quality over quantity and when I’m happier, I believe that vibration carries over into the product making process.

Getting quiet (by removing the negative chatter) enables you to truly listen to what your body is telling you. Without being influenced by the outside world, you start to hear yourself more clearly. My body was telling me that it wanted to have more fun.

Hmm. More fun. I wasn’t sure what that meant, so I tried a lot of things. Things that got me out of my comfort zone, things that I never thought I’d enjoy and as a result I’ve never laughed or smiled so much in my life!

For example, exercise was always viewed as a chore, something that had to be done in order to conform my body. I dreaded the gym. Now my exercise is doing the hula hoop while I listen music, dancing while I clean the house, and sweating my butt off while gardening. It never feels boring. I actually smile when I’m doing these activities.

The final piece of the equation is to find your tribe. Surround yourself with like-minded people who support your dreams. Sometimes this means making new friends. Find people that uplift and inspire you, make you laugh, and dare you to dream big!

One of the things I’ve done this year is to visit many of my good friends scattered across the country. My fellow dreamers if you will. Some of these people I haven’t seen in decades, but we picked up right where we left off, and it was as if no time had passed between us.

One friend in particular was my work husband back in the day. We worked at the cosmetic counter together at Nordstrom back in the mid 90’s. We hadn’t kept in touch after I moved on, but we did reconnect last year on Instagram.

He never posts anything too personal, he keeps it whimsical and happy, so when I saw a picture he posted of himself, I was alarmed at his appearance and called him right away.

It turns out, he has had several cancers the past couple of years and is now dealing with an inoperable brain tumor. After the initial shock, I told him I was buying a plane ticket to come visit and a couple of weeks later I was there for a long weekend.

He told me upfront that I was there for comic relief and that he didn’t want to talk about illness. I wondered on my way out there how I was going to find the strength to do that. But…when I walked in his house, saw his bright big smile and heard that infectious laugh of his, I knew it would be ok.

We pretty much sat on his bed the entire time, watched Feud (the FX drama about the feud between Joan Crawford and Bette Davis),  Say Yes to the Dress marathon, relived old stories from our shop girl days and ate grilled cheese sandwiches.

It was one of the best vacations I ever had.

Big picture stuff did come up, but not in the way you think. He said to me “Do you remember how stressed out we use to be to make our numbers? Do you remember how we had to have the right clothes? Do you remember always talking about losing weight? It all seems so trivial now. I only care about family and cultivating relationships with the people I care about”.

At that moment, I decided to really step it up and focus on what is truly important. His words were such a gift to me. When I boarded the flight home, I got a text that thanked me for the visit and for adding a bit of brightness to his routine…and then he said he was scared. I cried all the way home.

When I got home, I made a list of everything that is no longer serving me and either sold it or donated it. I am using those funds to take a month long road trip with my childhood friend Sandy next month.

I also made a list of everything that makes me truly happy, things that feed my soul and made a declaration to myself to do them. Often.

I like love to make things beautiful, create ambiance. I love to write hand written letters and draw art on the envelope. I love to be in my garden and grow beautiful, colorful flowers. I love to read. Most of all, I love to love. I want my friends and family to know how much I love and appreciate them.

I also wish to be a blueprint for someone else. I want someone to say “hey, she did it, I can too!” I used to think that Celtic Complexion was my legacy, my swan song, but that is only the beginning. I am expanding it.

I am creating a retreat for women who need to be nurtured, to put themselves first, to disconnect from the world in order to get quiet and listen to their heart. To be surrounded by the beauty of nature. I envision this retreat as a gateway to what is possible, with a supportive helping hand leading the way.

Celtic Forest Retreat. That’s my next chapter. What’s yours?

Celtic Forest Retreat Logo





St. Patrick’s Day; Skincare Tips for Sweet Colleens

Jennifer-11Everyone is Irish on St. Patrick’s Day, but not everyone shares the skin conditions of the thirty-four million people of Irish ancestry. Those with this pale, ruddy skin have been described in books as a “pale lass”, a “sweet colleen” or a “fair maiden”, but what the books don’t talk about is that while the iconic Celtic complexion is fine textured and beautiful on youth, it is often prone to redness, burns easily and can show signs of aging earlier. In order to keep the skin looking fine and free of blemish, those of Irish ancestry must use alternative products than what is normally found on store shelves.

Jennifer Devlin Waller, founder of Celtic Complexion Luxury Artisan Skincare shares these tips for keeping skin beautiful all year round.

1. The foundation of beautiful skin starts with a diet rich in fruits, vegetables, polyunsaturated fats. Avoid processed foods, sodas, alcohol, dairy and grains as these will all cause puffiness, inflammation, and under eye circles. Additionally, a poor diet contributes to rosacea, which is a common skin disorder that causes redness in the cheeks chin and nose area.

2. A good physical zinc-based sunscreen should be applied daily to protect the skin from prematurely aging. Fair skin has the least amount of melanin, a naturally occurring sun-block that protects our skin cells from the harmful effects of ultra-violet radiation from the sun and those rays are unavoidable. Think of sunscreen as anti-aging insurance. Look for a physical sunscreen with a high percentage of zinc oxide as the active ingredient.

3. Avoid synthetic chemicals, dyes and fragrances in your skin care products as these contribute to sensitivity. Look for products with plant and marine based ingredients instead.

4. Easy on the exfoliants. While it’s true that exfoliation does increase cell turnover, being overly aggressive strips the skin of its natural defense layer (called the acid mantle), which weakens delicate skin over time. Skip the Retin-A and glycolic acids, and opt for gentle exfoliants such as lactic acid and enzymes and use no more than twice per week.

5. Use high quality supplements designed for anti-aging. A good diet is the preferable source of vitamins and minerals, but modern day farming practices rob the soil of vital nutrients needed for mineral-rich crops. Plants do not create minerals. Minerals have to be absorbed through the soil, and if they are not present in the soil, then the plant’s roots cannot take them up, and therefore they will not be present in the plant. These are the most preventative anti-aging supplements for the skin:

a. Vitamin C: Prevents sagging skin by strengthening collagen and elastin, the structural substances which give your skin tone and resilience.
b. MSM Sulfur: MSM is necessary for collagen production. Sagging skin and wrinkles, as well as dry, cracked skin are all developed through a loss of collagen. MSM works together with Vitamin C to build new, healthy tissues.
c. Selenium: Protects skin from free radical damage, increases the elasticity of the skin and safeguards the skin against uv damage.

While there is no stopping time, skin’s aging process can be slowed when skin is taken care of properly, when healthy turnover is promoted, and moisture is introduced to the skin.

Beauty Tools

My 3 Must Have Beauty Tools

I am asked every week about beauty tools; which ones work, which ones are worth the money, etc.  When I was a practicing esthetician, I was introduced to a lot of tools. Some were great, some not so great. Just like with skincare, there is a lot of information out there and often times it can be conflicting. Today I want to share with you my favorites, the ones I can’t live without.

1. The Ashley BlackAshleyBlackFasciablasterFACE Guru FaceBlaster: If I was stuck on a deserted island and I could have ONE beauty tool, THIS WOULD BE IT! If my house was on fire and I had to grab one thing, THIS WOULD BE IT! Never has a product so lived up to it’s hype like this one has. My skepticism quickly turned into utter disbelief at what this little tool can do for sagging skin and wrinkles. I simply massage my face with it 5 minutes a day (after the shower) – paying close attention to my neck and jowls (AKA as “problem areas of the woman over 40”) and it firms it all up, instantly. I have turned on every customer, friend and family member I have to this little workhorse. The beauty is, it’s a lot cheaper than a plastic surgeon! $99 Link:

diamondbuff-microdermabrasion-exfoliation-tool-d-20160428093531443~4858222. The DiamondBuff Microdermabrasion Exfoliation Tool – This was my go-to tool as an esthetician (it was called Dermafile back then) because it was a portable exfoliation tool made with crushed diamonds (and who doesn’t love diamonds?!). It is a holistic/natural alternative to micro-dermabrasion. It deeply exfoliates the skin, leaving it glowing (just like micro-dermabrasion but without the high cost, and possible down time). The company made it available to the public and in my opinion, it’s something that every woman should have. $59.95 Link:

ClarisonicMia13.Clarisonic Brush – The gold standard of cleaning brushes. I have three, the Mia model is my favorite because of it’s compact size. Every time I cleanse my face, it feels like I’ve had a spa treatment – and that’s no surprise because when I worked at five star resort spas, we used these brushes on clients to deep clean the pores. I’ve tried using the cheaper/knock off versions over the years, but always come back to the original. It’s even safe and gentle enough to use on my rosacea (with the sensitive skin brush head). $129 Link:

Beauty tools compliment great skincare and can turn your bathroom into a spa. I encourage you to work with them and be sure to let me know how they are working for you.


Beauty CEO Reveals That Raw Juicing Does More for the Skin Than Skincare

21 Day Juice Fast Results

Juicing results, before/during/after

I get the same question from just about all of my customers (who are mostly Gen-X and Baby Boomers), and that is “What is the best product to improve my skin?”

The truth, as I am about to reveal, has more to do with what you are putting in your body, rather than what you are putting on your body. I do share this with everyone, but the advice seems to be glazed over in hopes that there is a quick-fix miracle I can sell them.

Don’t get me wrong, I do believe that great skincare can vastly improve one’s complexion, however it can only do so much. It’s kind of like working out with a personal trainer, but still eating fast food every day…there is only so much progress you can hope to achieve.

I decided to put my own advice to the test, and follow every single thing I recommend to my own customers, to prove that you have the ability (in a relatively short period of time) to change your skin’s tone, texture and evenness. So I cleared my schedule to embark on a three week journey through the mountains, with my best friend in tow, to see how much my skin could change. We did this all in a little vintage travel trailer, who I affectionately call Alexis Carrington.

We reluctantly took “before” pictures and measurements of ourselves, and set off into the summer heat for a glamping adventure.

I went into the woods expecting to report back on how to make certain juices (recipes) and how great my complexion looked (and it did!), but what I discovered was something so life-changing and cathartic, that is has completely changed me at a cellular level, and I feel compelled to move in a different direction with my life (more on that later). I could have called this the “Ten Years Younger Road Trip” because that’s exactly what happened.

In case you missed it, my previous blog entry explains why I chose raw juicing for this experiment. I have done raw juice fasts in the past, but it was more of a struggle for me, and I was never able to sustain long-term changes in my behavior. I did continue to juice after my fasts, but I also did other things (alcohol, processed foods, etc). All of this lead to puffiness, inflammation and rosacea flare-ups (as you can see from my before picture above, in the top left photo).

What I believe was the missing component to make long term changes was a mind/body/spirit connection. I viewed the fast as a punishment – as in “I can’t wait to get off this fast and then I can enjoy real food again”. I even joined a few raw juice Facebook support groups, but although they provided great recipes, most newbies in the groups seemed scared, depressed and defeated (especially if they could not keep it going after a few days), and the emphasis is always on juice recipes. That’s great, but in my opinion, it’s one small piece of the puzzle.

This time, I prepared much differently for the fast, and yes I use the word prepare, because just like you  wouldn’t run a marathon without training first, you can’t just jump into a raw juice fast without some preparation. I now believe this is why so many people attempt and fail at juicing, because they didn’t train properly first.

I created a plan-of-action…The Glamper’s Guide to Juicing, and not only did it enable me to go through the 21 day raw juice fast with ease, I came home and decided to continue my juice fast for a total of 60 days!                                                                                                                                                                                                                                                                                                         By the way, if you aren’t familiar with the term glamper/glamping, it means glamorous

My 1972 Shasta Compact, Alexis Carrington

My 1972 Shasta Compact, Alexis Carrington

camper/camping. It brings five star ambiance to nature (complete with Egyptian cotton sheets and chandeliers!). It takes the “roughing it” out of camping.

To be successful at this, you need to have the right mind set going in.

The first thing we did was to make a date to disappear, and then made no apologies for it to anyone. It may seem selfish. It is, but you have to be selfish in order to take care of yourself first so that you can be healthy for your family. This proved to be the hardest step, because we had to rely on others to help us with kids, animals, work, etc.

If you think you can’t get away for three weeks, then take a week, or a weekend. The point is, you have to remove yourself from distractions so you can focus on yourself 100%. You can make the time if it’s important enough for you. Look at it this way, if your doctor told you that you have something wrong with you, and he is putting you in the hospital to figure it out, you would probably go, no questions asked because they are “doctor’s orders”. Nobody would even question it, they would figure out a way to get things done in your household.

Why wait until you are sick before you do something so life-changing that it could prevent you from getting sick?

If I was not doing this for the benefit of my customers, I wouldn’t have told anyone about my decision to do a 21 day juice fast (except of course my husband) because all of the sudden you will get everyone coming out of the woodwork giving you health advice and opinions, most of them negative. I believe this is because they don’t  understand how juicing works (it’s been done safely for centuries, and all religions observe some kind of fasting rituals), or they read sensationalized headlines about juicing designed to scare people.

Nobody can make the decision to change your health; not your spouse, friends, family or doctor. Only you can. It’s up to you to educate yourself about your health, and what it means to be truly healthy.

Before we left, we both watched three documentaries about juicing (which explain the science behind it): Fat, Sick and Nearly Dead, Hungry for Change, and Super Juice Me. We also downloaded them so we could watch them during our trip. That really kept us motivated.

If you are experiencing a disease (as opposed to just wanting to look better or lose a few pounds), I encourage you to also watch The Beautiful Truth. The way food is poisoned (with pesticides), genetically modified, and processed (with additives and chemicals), it’s no wonder we are a nation of obese and sick people. It effects your weight, the way you age, and your health.

There are chemicals in food that make us crave it, in fact there is an entire industry of food engineers whose sole purpose it is to make you crave it more, so you will buy it more. It’s all about profit. Then when you get sick, you go to the doctor who prescribes medication (which cause all sorts of side effects). Then you get strange diseases (which were unheard of fifty years ago) and you get depressed, so you eat to numb yourself, or to cope with the depression and the cycle continues.

When you are able to break that food addiction (and lose the cravings for sugar, salt, processed foods), you lose the brain fog (which you may not even realize you have), and have more energy that you could possibly imagine. It feels like you are a child again.

I eliminated alcohol, processed foods, and refined carbs (sweets) and added a juice or two (daily) for the two weeks prior to leaving. This made it MUCH easier to transition into just juice. The last time I did this, I partied like a rock star up until the day I started the fast (to be fair, it was the month of my birthday and Thanksgiving, so there was a lot of celebrating going on), and it was a big mistake. I had detox symptoms (feeling sick) for the first four days and it I felt awful. I believe it happens to a lot of people who don’t properly prepare, and that’s why a lot of people give up after a few days.

We chose our route based on the weather. While it was summer, it was much cooler in the Blue Ridge mountains than in the rest of the country. We chose to camp because it would get us off the grid (we rarely had cell phone or internet service), and the campgrounds were off the beaten path and away from temptation, i.e. restaurants. We also wanted to be as active as possible, and it doesn’t get more active than camping, where most conveniences are gone and you have to move around a lot. The walk to the bathrooms alone were far.

As far as the cost, we camped for three weeks at different campgrounds, and the total for lodging was about $650 total. Add to that gas, activities (such as zip lining, water water rafting, a movie on rainy days, etc), food purchased at local produce stands, and the whole trip was about $1,000 each.

Something remarkable happened as a result of being off the grid, and I also believe this helped us succeed. We were not exposed to any negativity or fear from the media. When you expose yourself (even peripherally) to the news, it will make you anxious, angry, even fearful. This causes your body to be in  “flight-or-fight” mode, which releases the hormone cortisol. Add that “out there” stress to the everyday stress of commuting, picking up kids, dealing with work, arguments with your spouse, preparing meals, etc. and it all adds up to a lot of cortisol being released. This can turn your overeating into a habit. Because increased levels of the hormone also help cause higher insulin levels, your blood sugar drops and you crave sugary, fatty foods.

Imagine three weeks without hearing about shootings, Isis, the presidential race or the Kardashians?! Imagine not being able to have any internet or cell service. Then imagine no dogs in your bed, no alarm clock ringing at 7 a.m. or no kids to get off to school. It was Pure Silent Bliss! It was almost too quiet at first – but soon we found our body’s responding to the natural circadian rhythms of nature and we slept more soundly and deeply than at any time in our lives.

Good sleep is essential for cellular repair. We woke up just about every day looking refreshed (not like we had to go back to bed for a couple of more hours).

Our physical exercise plan was simple. Make it fun! I brought along a weighted hula hoop (purchased at Target), and Sandy brought her exercise bands, but the majority of our exercise came from walking (we walked just about every morning and again when the sun went down), hiking trails in the parks, cleaning our campsite, and preparing our juices.

Our mental exercises comprised of journaling, EFT (also known as tapping), vision boarding, reading books from authors that inspire me.

The recipes we chose were simple. We made four different recipes which we got from the Reboot with Joe website.We did the Low Sugar Green Juice, The Original Mean Green Juice, Hot V6 Juice (this was our favorite!), and Beet the Heat Juice. We read all the testimonials from that website too, which are all very inspirational.

On week one, we drank 4-5 juices per day, one every 3 hours and lots of water! It seemed like we were in the bathroom all the time in the beginning. One week two, we lost our urges to eat (this happens on day 4-7, it varies by person), so we only drank 3 juices and more water. By week three, we had one juice in the morning and one at night.

For three weeks, we maintained a can-do attitude. We didn’t sit around whining about what we couldn’t have, or count the days till we could. Our spirits were high, and each day brought us to new heights. This is hard to put into words, but as we got healthier, and our cells became nourished with real nutrients, we became happier! I consider myself a very happy person anyway, but when you add the nutrition element to it, it is simply incomprehensible at how GOOD you feel. It’s euphoric! I felt reborn!

“Ah, so THIS is how we are supposed to feel!”

It was at this point in our fast (week 3) that we both decided to extend our fast to 60 days when we got back home. It’s also the same time I decided to make some real big changes in my life. I made a decision to be 100% happy every single day, to do things that make me happy, to be around people that make me laugh. When you take care of yourself first (the body), everything else falls into place.

Look, I know we aren’t going to live forever, but if I get to choose how to live out the remainder of my life, it will be to live with love, integrity, intention and perfect health. I had been doing pretty good with the first three parts of that equation, but hadn’t realized how much the health influenced the other areas. I guess that’s what they mean when they say mind/body/soul connection.

In the silence of the woods, I heard my true calling…which is to inspire and enlighten others on their own journeys. To help show them the way by example.

Up until now, I have done that, by making clean skincare. Since I founded Celtic Complexion in 2011, I have received hundreds of testimonials from women who thank me for changing their skin, but I want to make an even bigger impact and reach greater amount of women. I don’t want to just change skin, I want to change lives!

Celtic Complexion isn’t going anywhere, I am just expanding to create something bigger. I combined everything I’ve learned about natural health, applied it, tweaked it, and saw incredible results for myself.  In just three short weeks, I lost 21 lbs, 10 (over all) inches, lost 3 dress sizes, and my blood pressure (which had always been elevated) was normal. I also lost 3% body fat and my BMI went down 2.71%. IN THREE WEEKS.

I had a blood lipid panel done two days before I left (to establish a benchmark), and I will have them done again at the three month mark and share my before and after results.

As I begin the second phase of my fast, I am going to do something I have always wanted to do, but never had the time or will power to do, and that is a full body cleanse that was highly recommended to me a few years ago. For maximum results, they recommend you fast. Now that I have that down, it will be easy. It’s by Blessed Herbs and it’s a 21 day internal cleansing kit that cleanses your colon, liver, kidneys, gallbladder, lungs, blood, skin and lymphatic system. That link will give you 20% off, so you can save a little (and they will in turn give me a 20% coupon for referring you for my next cleanse).

This raw juice fast turned out to be much, much more than seeing superficial skin condition changes (rosacea). It also went beyond weight loss (in fact, we didn’t take a scale with us because we didn’t want the focus to be on weight loss). Instead it focused on creating a new way of living, a road map of how to age and feel great (from the inside out). We found how to create joy around these changes so it was actually fun to do. Raw juicing was only one component of the much bigger picture. There were so many subtle nuances that were drawn upon to achieve this monumental change in our lives.

When we were out there, we met lots of very nice people. They were mostly retirees who were 70+ years old. A few stuck out in my mind. Annie would walk by our set up every night and wave and smile. It happened to be her birthday during the week we were there, and she was smiling and almost glowing. I never ask a lady her age, but she volunteered that she was 84. If I had to guess, I would have thought she was at least a decade earlier. I asked her what her secret was, and she said “I eat very modestly and kept moving every single day!”

At another camp, we met Ralph and Darlene, who we later found out had been married for 63 years. They were hiking the same (strenuous) trail we were up the mountain. When we arrived at the top and sat for a rest, they came up beside us and we ended up chatting for a while. Feeling a bit homesick for our husbands about now, we asked them to tell us the secret to a long marriage, and Ralph said “being healthy enough to enjoy ourselves.” Talk about an ah-ha moment.

In this youth-obsessed society we live, we are being force-fed images (unrealistic images I might add) of women barely out of their teens as the standard of beauty. Honestly, how much of a challenge is it to look young when you are young?! It’s almost inescapable too – magazines, tv, internet. How often do you see real healthy women in their 40’s, 50’s, 60’s and beyond? Those are the women we should be looking to for advice, but in order to do so, you have to seek them out because they won’t be found in the mainstream media.

I don’t believe we have to throw our hands up and say “it’s too late, I can’t change”. I now believe that not only can you be healthy as you age, but you can get better with age too. One of the women who inspires me the most is Ernestine Sheperd, she is proof that you can change at any age, as long as you have the desire to do so.

We need many tools in our toolbox to help us navigate, and I’m building a brand new tool box. Instead of searching for my tribe, I am creating my tribe…stay tuned!


Chief Executive Glamper

Chief Executive Glamper

Happy trails,


Celtic Complexion Keys to Good Living

Juicing is the Best (and Quickest) Way to Improve Your Your Skin

10897958_1013361822013502_4800328254079535606_nThe question I get asked most is “what is the best way to improve my skin?” and invariably, they are expecting a product recommendation…after all, we are a skincare company. I can certainly understand why someone would assume that. Each month, every beauty magazine has a new “miracle cure”, but the truth is, what you eat and drink has a much greater impact on your complexion than anything you can apply topically.  When you are juicing AND using great skincare, the sky’s the limit!

I first began raw juicing fasts about three years ago, when I attended the Reboot Camp with Joe Cross. He took his own raw juice journey and turned it into a documentary called Fat, Sick and Nearly Dead. He was suffering from a chronic inflammatory disease, and he cured himself of it (and got off all of the medication). He also lost about 100 lbs.

He calls a juice fast a “reboot” because it reboots your system, and gives your body a break from having to deal with toxins (sugar, caffeine, alcohol, processed foods, etc).  It sounded very extreme to me at the time, but I still watched the movie a half dozen times and eventually, when I was ready, the knowledge sunk in.

It’s human nature to want the path of least resistance, so when I recommend to people seeking anti-aging advice to change their diet, they seem to glaze over. It was time to walk the line and follow the ver12316365_10153772732548658_1746394979607487946_ny advice I was dispensing.

I began searching for other “rebooters” on Youtube, and thousands have gratefully shared their journeys for everyone to follow. Most of the people (in the movie and on Youtube) were either overweight or sick. It was amazing to see the transformations.

I wasn’t sick, and although I could stand to lose a few pounds, my main curiosity was how fast could the skin change (rosacea, psoriasis, eczema, acne, wrinkles, etc). When the chance to attend one of his boot camps came up (at the beautiful Omega Institute in NY), I signed up, in the name of “research”.

Off I went.

One week later, I was simply amazed at how different the people at boot camp looked. Their complexions GLOWED. I know it’s because inflammation and puffiness were significantly reduced. This was achieved by the micro nutrients of the juices, and the increased water intake. I felt like I looked years younger (and that was only with 5 days of juice fasting!).

When I got back from the retreat, I shared my new found knowledge with any friends or family that would listen, but unfortunately, they weren’t as excited as I was. I have since come to realize that when the student is ready, the teacher will appear. I quit preaching to my family, and tried to incorporate as much raw green juice into my diet as possible.

A few months later that year, one of my childhood friends asked me about juicing. Up until she asked, it was pretty much cricket bombs in my inbox.  I was so excitIMG_10133446877621ed to share my knowledge with her, because she suffers from multiple sclerosis. She was looking to improve her health with dietary changes, and I was sure juicing could help (it certainly couldn’t hurt).

We made an aggressive plan to forgo the traditional holiday time traditions, and do a thirty day juice fast in December. No parties, no cookies, no egg nog. What seemed like a punishment on December 1, was a gift on December 31. We also incorporated colonics, ionic foot baths, massages and whole body vibration sessions. It was the only time in my entire life that I gave 10% focus to my body, and it showed.

I can’t explain how good we felt, because it’s indescribable. The sense of accomplishment, combined with the unbounded energy was pure euphoria. My thoughts were clearer, I slept better and I was happier. Oh, and my skin was “juicy”! It looked airbrushed.

I was convinced thaCeltic Complexion Keys to Good Livingt juicing is nature’s anti-aging secret.

At the time, it didn’t occur to me that I should document our journey because to be honest, I wasn’t sure if I could do it.

This summer we are doing it again, and I am going to document everything. I will take close up pictures so you can see the daily changes in my skin, and I will post the recipes I juice. I will be blogging and shooting youtube videos too, so you get a front seat to our experience.

Rather than doing our juice fast at home, this time we are taking the show on the road. We will be glamping (glamorous camping) in my vintage 1972 Shasta Compact trailer, along the Blue Ridge Parkway. Juicing and the great outdoors, there couldn’t be a better combination.

In the weeks leading up to the fast, I will be eliminating certain things in my diet to make the transition to juices easier, such as wine, sugar and all processed foods.

I hope you will follow along with me during my juicing journey.  Leave your questions or comments on our Facebook page (under this post) and I’ll be sure to answer them.

Happy trails,






The 5 Best Anti-Aging Tips for Living in a Youth Obsessed World

Gather around ladies, these aren't your mother's anti-aging tips

Gather around ladies, these aren’t your mother’s anti-aging tips

If I had a nickel for every woman who has asked me the best/easiest/quickest/painless way to look younger/better, I could finance a year-long sabbatical to the destination of my dreams. After all, when you spend your life in the beauty industry, surrounded by a culture celebrating youth, you do learn a tip or two. In fact, I do write (and recommend) the virtues of sunscreen, green juice and yoga, but those are only external factors.

Navigating age is an inside job.

I know, it’s hard not imagine a universe where youth is not synonymous with beautiful, and the entire goal of advertising is to make women feel less than. As I get older, I look around at the mainstream media, and can’t help but feel left out that I can’t see my own reflection mirrored back to me. This is especially true of social media, where at times, I feel as though I see nothing but twenty-somethings.

I don’t know about you, but I want to reflect confidence, health and contentment to the world, qualities which I was hard pressed to find in my 20’s, probably because those qualities develop as we mature.

I recently became a huge fan of Carrie Fisher when she stood up to her age-shaming critics, judging her for her appearance in the latest Star Wars film. She tweeted,  “Please stop debating whether or not I aged well. Youth and beauty are not accomplishments, they’re the temporary and  happy by-products of time and/or DNA. Don’t hold your breath for either.”

Aging is a privilege not granted to all, so it’s important to appreciate it and be thankful for the experience, wisdom and lessons we’ve accumulated along the way.

Here are my best, most valuable pieces of advice for embracing your age, and thriving in your 40’s, 50’s, 60’s and beyond

Find Role Models/Find Your Tribe Find women who are Owning it, and their journey will reflect back to you as an example of how powerful a woman can be. Last year while watching the Grammy Awards, the usual display of T&A was displayed by the pop-tarts of the day, each one vying for the camera’s attention. About midway through the show, 61 year-old Annie Lennox came out, and dressed in a modest pant suit, BROUGHT THE HOUSE DOWN. Her two song set with Hozier was positively powerful. You can watch it here (she comes on at the 2 minute mark).

While scrolling through Netflix one evening, an original series caught my eye, Grace and Frankie, starring Jane Fonda and Lily Tomlin. It had some great reviews, so I thought I would give it a watch. The first episode was so-so.. but I’m so glad I kept watching. It kept getting better and better, and it made me imagine what life would be like with my best friend in our 70’s. These ladies are having FUN, and they are gorgeous and witty and navigating life with a great sense of humor.

Did you know that Julia Child did not learn to cook until she was in her forties, and she didn’t publish her first book, The Art of French Cooking until she was 50. For her inspirational story, rent Julie & Julia. It proves that your greatest accomplishments can arrive in act three of your life.

My final example of a powerful woman who is embracing her age is Ernestine Sheperd, the oldest female body builder. Her story is such an inspiration to women who feel they are too old to have the body of their dreams. She didn’t start her fitness journey until she was in her 50’s, and today, at 79, she has the body of a 30 year old. You can learn more about her story here.

If these ladies can express their gifts at any age, so can you.

Use Your Words Carefully Think about how you talk about yourself. What adjectives do you use to describe yourself? Are they kind and loving, or self-deprecating? Whatever follows the words “I am” are creating a self-fulfilling prophecy. Those words are defining to the world who you are and what you are capable of. Language is one of the most powerful tools you can use to transform yourself (think Affirmations). Make a conscious effort to permanently delete negative self-talk from your vocabulary.

Repeat these words (at least) daily:

I am strong. I am healthy. I am beautiful.

Soon, your outer appearance will reflect these verbal attributes. It won’t happen overnight, but it will happen.

Don’t Compare Yourself to Others This happens almost unconsciously. The marketing industry is built on making you feel inadequate in some way… after all, it’s their job. But nothing will make you age faster than chasing youth. I’m not saying to denounce the tools that can help us feel better about ourselves, if it makes you feel good about yourself, I’m all for it. But, if you are constantly searching for a magic bullet to make you look like an Allure cover girl, you are wasting precious time.

I quit reading beauty magazines years ago, they only made me feel insecure because I never felt like I measured up. Embrace your imperfections, they are what makes you YOU.

Don’t Apologize for Being Who You Want to Be One of the best things about getting older, is that you know yourself better. You are able to embrace your individuality without apologizing to those who don’t “get” you.

As you get older, you will realize that you don’t have to conform. If something makes you feel beautiful when you wear it (whether that be a red lipstick, or a gypsy skirt), then by all means WEAR IT!

Iris Apfel comes to mind. At 94, she is an American icon, and has created an empire for her eclectic style. Google her name, or watch the documentary made about her life, and you can’t help falling in love with her. She validates my desire to wear statement necklaces to breakfast. She is a breath of fresh air, and it’s her unique individuality that makes people attracted to her.

Remain in Gratitude and Pay-It-Forward Nothing will make you feel more empowered than empowering others. One of my favorite quotes is from Maya Angelou, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

One of the greatest gifts you can share with the world, is your intention; a kind word, a good deed, a hug. It all goes out into the world, and returns to you tenfold. That universal light reflecting back at you is the best beauty potion in the world, and it can’t be bought or sold.

If you want great skincare, visit my website, if you want to remain ageless, go inside.


Grateful for you!


The Birth of a New Product; My Process

Eye Elixir

Eye Elixir

Every time I create a new product (which isn’t often), I wonder if I will fall in love with it as much as my existing products. Is it possible to love some products more than others, or are they loved equally?

Well, the short answer is, I love my products equally, but all for different reasons.  I love some products for the results they bring my customers. It’s a humbling experience to have helped a stranger, sometimes a world away, with a skin problem they have suffered with for a lifetime (Calming Serum). I love some products for the media attention they bring (Youth Infusion High Potency Serum), and some products I love because they are a top seller (Coconut Creme Cleanser).

I am a ferocious reader, and one of my favorite things to read about are ingredients. I relish learning about the vast history of a particular ingredient and the results they deliver. I have a notebook that I jot down notes in to do further research when something really grabs my intention.

I love rich, luxurious textures. Maybe it’s my age (47), or maybe because I love the way my skin looks without makeup when it seems to be glowing from within.  Whatever the reason, I seek out these “miracles of nature” and then begin the process of creating a recipe to best highlight their strengths.

New products and formulas usually come to me when I am meditating. The “idea” will stay in my mind and if I can’t stop thinking about it…that’s when I know I have to create it, even if it’s just something that stays in my private collection.

However, a lot of my products start off as requests from friends, “Please help me with ________________!” If I get repeated requests, or hear similar complaints, I tuck the requests away in my mind, and when I discover specific ingredients that will help those conditions, I proceed with a prototype of a product.

Once I am happy with a prototype, I give out samples and I sit back and wait. If a product is ok (meaning: good, but nothing to get excited about), it doesn’t make the cut. “Good enough” or “nice” products never make it to the Celtic Complexion line.

However, if I get a phone call within one or two days asking “What is in this?!” or “Is this available now?”, I know I have a hit on my hands and it goes into production.

Eye Elixir 2.0 is one such product.

As I mentioned in my newsletter last summer, I wanted to revise Eye Elixir. As much as I have used and loved that product for the last three years, I knew I could improve the formula, but rather than change the original formula, I decided to start from scratch.

The delicate skin around the eye area is one of the fastest areas to show age, so I wanted to combine very regenerative oils to address that area. Oils that are rich in vitamins, anti-oxidants and essential fatty acids. I chose argan oil, squalene oil, avocado oil, rosehip seed oil, sea buckthorn berry oil just to name a few. Some of the world’s most expensive beauty oils contain a few of these oils, but this product contains them all.

Because of the richness of this product, all you need is one drop (two at most). This oil will stay on the skin, and you will feel it even hours after application.

It is available now, and I hope you’ll love my new “child” as much as I do! To read more about Eye Elixir, visit our visit our website

Secrets of a Beauty Entrepreneur; 5 Lessons Learned from an Indie Beauty Journey

CelticComplexion FounderJenniferWaller

I’m a happy entrepreneur!

It’s a few weeks before Thanksgiving Day and we are busy preparing for our BOGO sale, November 24th. It takes us about six full weeks to prepare the packaging, marketing materials, social media posts, blogger outreach programs, and of course making the actual products…but this post isn’t about products, or ingredients or methods. It’s about the actual journey of becoming an entrepreneur.

Today, as I write this, we just mailed out our new color catalogs. It took five years before we could actually produce them the way I wanted them. Five Years. Most new businesses don’t survive three years in business, so this was a huge milestone for me.

I experienced a lot of emotions when I was looking at them sitting there in the bins…I thought of all the moments of struggle and strife, of the times this dream of mine seemed so far away, of all the jobs I had working for other cosmetic companies, of all my friends and family that supported me (and those that didn’t)….it was a sublime moment and one that I will definitely cherish. Often the greatest victories for an entrepreneur are simple moments in time.

Looking back, I can clearly see how all of my so-called failures (both personally and professionally) allowed me to become stronger and appreciate success when it arrived. But when I was going through it, I would cry myself to sleep many nights, just shaking my head wondering if I had what it took to really create my dream.

For an entrepreneur, there are no rule books. Sure, you can get an education on business specifics, but each entrepreneur has their own imprint to make on the world, so it’s virtually impossible to learn how to become one by simply following another.

Take the word entrepreneur. It can be so intimidating. When I see that word, I think of Richard Branson. Steve Jobs. Julia Child. C.J. Walker. But Jennifer Waller? Um, not so much. But when you break down the essence of what an entrepreneur is – a visionary, then I kind of perk up.

My seventeen year old self had big dreams. She was idealistic, enthusiastic and would try anything once. She had a strong work ethic, and wanted to see the world. Her definition of success was defined by materialistic acquisitions (remember, this was in the 80’s “Greed is Good” heyday).

For a very long time, those goals were what motivated me. Being submerged in the high-end retail environment, I was subjected to daily doses of Madison Avenue marketing; If only I had the perfect shade of lipstick, the perfect bag or the perfect pair of shoes, I too would be perfect. To an extent, I was also peddling that dream on behalf of the companies I worked for.

From 1985 to 2004, I worked for more than a dozen cosmetic and skincare companies. I worked for big cosmetic conglomerates, and independent start ups. I logged thousands of airline miles, crossed the coast, and met thousands of women who shared with me their secrets, insecurities and high expectations of whatever miracle creme or lipstick I was selling at the time.  More often than not, they just wanted to be heard, if only for the brief minutes we were together.

From the start of my career, I felt the best when I was “connecting” with other women. I saw them as real people, not an “average unit sale”. My reward was their happiness, not the size of their purchase. I really felt humbled by their trust in me, and I worked hard not to ever take it for granted. Compassion was the first core value I was able to identify with.

Lesson #1: Determine from the start what your core personal values are, and use them as a blueprint to build your own company. Never waiver. They will become what you are known for, and will speak louder than any advertisement ever will.

When you are surrounded by like-minded people, it’s easy to work. You love your job, you love your co workers and everything comes up roses. I would say that for the first part of my career, it was exactly like a sorority. Beauty advisors working behind the counter, wearing the same uniform, working for one cause, and enjoying the perks and comradery.

Life was simple then.

As soon as I determined I was ready to break out of the pack, and move up the corporate ladder is when things changed. That’s when my true education began.

When you leave the familiarity of an insular work space (in my case, a beauty counter) and spread your wings, you are met with a lot of different personalities and agendas. It’s not for the faint-of-heart.

As a “road warrior” (a regional makeup artist that travels for events), part of my job was dealing with many, many people. The Account Executive in a given territory, the other road warriors, the cosmetic department manager, the beauty advisors and of course, the customers. In some cases, the owner of the cosmetic company. Each of these people had a different agenda, and it was my job to meet all those needs, and do it in heels, faux lashes and spanx.

Over the course of a decade of being a road warrior, I learned how to be a diplomat. I learned how to be on time (actually 15 minutes early for everything). I learned how to be a therapist. I learned how to be a visual display manager. And I learned how to take care of my feet (the stilettos came out of rotation in year three after another (older) road warrior showed me her bunions from wearing them for almost twenty years on the road).

Lesson #2: Become a sponge – to the good, the bad and the ugly. Every single thing you observe will serve you once you become your own boss.

I never took a job just for the sake of working. Even when I was young, I wanted to be happy working, so before I signed on the dotted line to rep for a company, I always did a little due diligence to try and determine if I shared the same values.

All I have to say about this is: you never truly know someone until you live with them or travel with them. Long before social media, and before transparency became the norm, the only thing you could find out about a company or owner of a company was the PR spin they provided for public consumption.

Lets just say, all that glitters is not gold.

What looks good on paper (or glossy company brochure) doesn’t always translate to the personality of the actual person you are working for. This can catch you off guard sometimes.

On more than one occasion, I have been singled out for my idealistic views of how things “should” run, or how people “should” be treated. After all, my personal motto is to treat others the way you want to be treated.

“Jen, you don’t really make a good employee. Quit questioning everything.”

“Jen, you aren’t the Norma Rae for the company, just do your job.”

“Are you an only child?”


At the time, those comments really, really hurt. Why couldn’t they see I only wanted to make things better? In fact, they more than hurt, if I was being 100% honest. I felt very unappreciated for my hard work.

However, if you put those comments together now, it all adds up to this: if I wanted to make things better, I had to create my own company and have it embody all the principals I value so dearly.

And I did.

If I was a “perfect” employee, Celtic Complexion might have never been created.

Lesson #3: The way others view you is their business. Don’t let it shape the way you view yourself or take it personally. Ever. Be your truly amazing authentic self. One day, you will be rewarded for it, but probably not in the way you envision.

When I was a little girl, my paternal grandmother advised me to “be free, see the world and live your life.” As a young girl, I didn’t understand her advice at all, in fact, I didn’t fully understand her words until I was well into my forties. She was a strong woman who lived her life with the expectations of her generation. She did her duty by marrying (although she was 32 when she did so, which was practically spinster territory at the time) and having three kids.

I think she yearned to live free and independently, and as her granddaughter, she wanted me to get that message loud and clear. As a result, that message was embedded into me, and has served my wanderlust desires since childhood. After all, what is it to be an entrepreneur than to hitch a wagon to your dreams and follow them to the end?

That advice has made me try things – everything in fact. The very nature of an entrepreneur is to try a lot of things, determine what works, tweak it, make it your own and then share it with the world.

It also made me courageous. To leave jobs, relationships, places and situations that no longer served my best interest. I’ve never regretted anything I’ve done, nor have I ever regretted letting it go. To me, it’s all experience, and it has all gave me perspective to grow. I don’t cry over spilled milk. Ever.

Lesson #4: Be unapologetically selfish in your quest for happiness. Your resulting happiness will be able to help more people in the long run. The vibration of happiness will touch everything you create.

I recently opened boxes in my garage from my last move to North Carolina (two years ago). I discovered journals I had been keeping for years, some even decades old. They were filled with pictures, affirmations, and personal mementos from my travels. I was amazed at how much of what I wrote had come true. I had forgotten some of the things I put to paper.

During my road warrior days, I would write in my journals when I was flying, or in a hotel room at night. I would sketch out what would become the Celtic Complexion logo. I would write product descriptions and website layouts.

I remember thinking “How the heck am I ever going to get from point A to point B?!” When you are struggling financially, or emotionally, it’s hard to see the light at the end of the tunnel. But that’s when you need to do this exercise more!

I also kept every single thank you letter I ever received from a customer. I was also lucky enough to have some incredible mentors that saw something in me that I didn’t see in myself. At times, those letters were the only dimly lit light to guide me to where I am now.

Those journals actually have versions of the recipes I use today.

Even with just a dream, I always did something every day to inch towards that dream. Whether it be creating file folders of pretty images, studying fonts, honing my writing, or reading about ingredients. It would all some day serve me.

Once I learned the art of manifesting (getting out of my own way, eliminating baggage, truly believing I was worthy of achieving my dreams, persisting when no evidence of success was visible) everything came very easy.

Here is an affirmation from my journal (authored by Mike Dooley)

  So what if it takes a long time, Jennifer? So what if it’s already taken longer than you thought? So what if it will still take longer? The day will nevertheless arrive, as it always does, when all your prior efforts, determination, and persistence will seem a paltry price indeed as you are lifted irrevocably higher, as if by chariots of fire, into realms previously un-imagined, and then you’ll think to yourself, “Wow, that was fast!”

Lesson #5: Never be concerned about How you will become successful. Place 100% of your attention on the end result. Put your blinders on and have faith. Everything else is just noise. With belief, everything else falls into place. I promise. 

My journey has taken many twists and turns, but it has also had a lot of laughter. The goals of my seventeen year old self have, for the most part, been accomplished. However, they didn’t feel like I thought they would. As a matter of fact, I distinctly remember wondering why the things I had coveted for most of my life didn’t bring me the happiness I thought they would. Damn you Madison Avenue for making me think they would!

My definition of success has changed as I age. To me, it’s being content, doing what I love, being healthy, being surrounded by love. By the way, I think those are also the same things that make you look vibrant and youthful :)

Here’s looking at you kid!


Celtic Complexion Graceful Aging Blog

Not Your Mother’s Anti Aging Advice…

What kind of images appear in your mind when you think of the word “aging”? How about “getting older”? Do you fear getting older, or look forward to it?

Being in the beauty business, I can’t help but to be inundated with questions about aging; How to turn back the hands of time, erase the life experience from your skin?

Beyond eating good, exercising, managing stress and using great products, our attitude towards aging is extremely important.  Your thoughts, words and feelings towards your body and health play a vital roll in how you will age. What is the internal dialog you have with yourself about aging?

Your body is a mirror of your consciousness.

Aging makes you wiser, more mature and stronger. Maintain your physical prowess, agility and strength by all the means you know how, and you will find the more you do, the more you will be able to do.

One of the reasons I believe we are not allowed to grow old gracefully, is because we live in a youth obsessed culture and are constantly subjected to images of youth. It seems to be celebrated and rewarded, and sure it’s easy to accept that as truth.

But, if you dig a little deeper (and in the right places), you will find women in their 70’s, 80’s and beyond who can inspire you to expect more.

I recently saw images of Christie Brinkley, who at 61 years old, can still rock at white bikini. Jane Fonda, at 77, walked the red carpet this season and would give any new starlet a run for her money. As lovely as these two women are, I’m sure their affluence enables them a team to cook and train and maybe nip and tuck them.

So, I sought out non celebrity women who have embraced their years and after seeing these powerful women celebrate their ages, it made me look forward to aging.

The youngest of the group is Mimi Kirk. She is 77 years old and is an author, lecturer and founder of

She was voted Sexiest Vegetarian Over 50 by PETA. She travels the world lecturing on raw food and healthy living. She reports that she has the energy of someone in their 20’s, and judging by her picture, I have no doubt that is true.

Ernestine Shepard is 80 years old.

In her youth Ernestine is said to have been a “prissy” girl with little interest in athletics or exercise of any kind. As a 56-year-old she was a sedentary, well-padded school secretary and “slug” who had never worked out a day in her life. The obvious question is: What happened to transform Ernestine into a role model for the rest of us, and senior women in particular?

What happened was that the 56-year-old version of Ernestine went bathing suit shopping with her sister, Velvet. While trying on the suits, they found themselves laughing at each other. Then and there they knew it was time to get in better shape. Ernestine and her sister joined a gym and started working out together. A short time later, Velvet died suddenly from a brain aneurysm. Devastated, Ernestine stopped going to the gym. After some months of mourning the loss of her sister and on the advice of a friend that her sister would have wanted her to continue what they had started, Ernestine returned to the gym with a reignited determination to get fit.

Starting slowly and building her body step by little step, Ernestine over time completely transformed not only her body, but her life, too. She has never been happier. She trains mostly senior women five days a week and “live(s) to inspire senior women to reach their physical potential.” Read more about her on her website (and be sure to watch the videos) here

When Tao Porchon Lynch’s beautiful image appeared in my FB feed, I was in awe of her grace (and in complete disbelief of her age, 96!)

Tao teaches discipline and control of the body and mind through Yoga. As she elevates and balances her body in classic poses, she demonstrates how to tap into the primal spark of energy that all of us
receive from the universe. Whatever our religious beliefs, the spark makes us one with our fellow human beings and all forms of life on our planet.

Tao is a living advertisement for how to tap into our human potential. She is unique in her ability to overcome the effects of aging to control her body and mind in harmony with Yoga’s principles. Tao’s philosophy is “There is nothing we cannot do if we harness the power within us.” Her yoga principles and practices will be appreciated by current and future generations. Her current passion, in addition to yoga, is ballroom dancing and she is an award winning world-class dancer. Visit her website to read more here.

The fountain of youth is a state of being, not so much a state of doing. Begin to view your body as a magical form, a versatile machine that is capable of doing whatever you want, without pain or limitation. That is the best anti-aging advice I can ever share with you :)






Do You REALLY Know Who You are Supporting?

Recently, a post came through my Facebook news feed. It’s about Tom’s of Maine (toothpaste company) settling a class action lawsuit for $4.5 million dollars. It appears they have been advertising “natural” ingredients, when in fact they use highly processed ingredients. You can read the full story here:

But that’s not the *real* story.

The real story is that Tom’s of Maine is owned by Colgate-Palmolive, and has been since 2006. People who commented on the story were shocked. Those same people may be shocked to know that Burt’s Bees is owned by Clorox.

“Green” is very hot right now, so it makes sense that big conglomerates want to acquire smaller green companies for their portfolios. Once smaller indie brands are acquired by a larger company, you begin to see them everywhere.

I recently put together a chart (above) that shows which companies are owned by whom. It may surprise you. You may *think* you are supporting a small artisan, but in fact you may not be.

For the record, Celtic Complexion is solely owned by Mr. and Mrs. Celtic Complexion.